The entire shoot cost about Rs 3-crore (Rs 30 million) for the 30 different ads.

Users can download images and wallpapers of Zoozoos. There is also a contest titled 'What kind of Zoozoo are you?' in which users can participate. Zoozoo merchandise like mugs, key chains, etc is on the anvil too.

"We wanted to spread our message in a unique way. We are happy to see the response as everyone is talking about Zoozoos," Nagpal said.