The Future of MarTech: Panel Discussion

Marketing technology (martech), according to ANA Marketing Futures, can be classified as, “any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of reaching and engaging with existing or potential customers”.

And martech solutions, in today’s landscape, are abundant; but what tools and trends should you pay attention to? Which are most likely to influence YOUR marketing strategy and business in the future?

Without a doubt, predicting the future and forecasting which technology or trend will be most helpful for your organization, isn’t easy. Especially when you have day-to-day tasks and short-term objectives that need to be accomplished. But high-performing marketers and teams must look beyond the immediate future for solutions that can drive better customer experiences, sales, and growth objectives.

To help elaborate on the ever-expanding world of martech, and what’s coming next, we’ve assembled a panel of marketing leaders to answer and discuss pertinent questions. The panel, led by moderator Jonathan Jones, will include Michael Georgiou, Co-founder and CMO at Imaginovation (Charlotte, NC), Bart Frischknecht, CEO and Co-founder of Cobomba, and Garrett Gingerich, Senior Strategy Director at Pathfinders Advertising.

Join us on Tuesday, October 26th, as we discuss the martech trends and technologies that will be most impactful to marketing teams and organizations in the coming years.

Key Takeaways:

– Martech trends, tools, and technologies likely to impact the marketing and business landscape

– How your team and organization can begin to capitalize on and adopt these martech solutions

– Adopting a new martech solution; ideas to get organizational buy-in

About our Panel

Michael Georgiou

Michael is the Co-founder and CMO of Imaginovation, an agency specializing in building enterprise-level websites, web and mobile applications, IoT, AI, blockchain, and VR/AR applications. Michael has been featured in top publications such as Forbes, Entrepreneur, VentureBeat, Foundr, Goalcast, Business.com, and Search Engine Journal. Michael also host a successful podcast called Tales from the PROS where he interviews top business and thought leaders around the world sharing their inspirational stories such as Neil Patel, Sean Stephenson, John Rampton, Evan Carmichael, Jay Baer, and many more.

Connect with Michael.

Bart Frischknecht

Bart walks around dreaming up the next way he can help leaders at companies make better decisions. Pretty geeky. He applies his unique background, a blend of design, marketing, and engineering, to help marketers create, communicate, and deliver value to their customers. He believes every marketer should be seen as the rockstar leader they are within their organizations.

Bart is CEO and Co-founder of Cobomba, a software as a service company headquartered in South Bend. Cobomba provides recommendations that systematically improve the relevance, discoverability, and value of website content. Cobomba’s content strategy platform uses artificial intelligence to audit a brand’s content, to provide detailed content recommendations about the content to create or improve, and to track performance over time.

Connect with Bart.

Garrett Gingerich

Garrett is the Senior Strategy Director at Pathfinders Advertising, a full-service advertising agency. In his strategy-leadership role, Garrett is responsible for building client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. Simply put, he ensures marketing communications are delivered in the right channels, in front of the right audiences, at the right time. His experience includes both crafting and executing digital marketing and platform/product strategies for companies such as Whirlpool, Maytag, Welch’s Grape Juice, Hills Bros. Coffee, BAI, Stryker Instruments, Fifth Third Bank, PayPal, First Student, The University of Notre Dame, and the City of South Bend.

Connect with Garrett.

About our Moderator

Jonathan Jones, MBA

Jonathan Jones is the Director of Recreational Experiences for South Bend Venues Parks & Arts, and in this role, he works daily to cultivate emotionally engaging programming and experiences. He holds an MBA in Marketing and Advertising from Indiana University South Bend and has held leadership roles in the non-profit, private, and public sectors. Outside of work, he’s a proud husband and father of a little boy and girl.

Connect with Jonathan.

Meeting Location: Howard Park Event Center, 219 S. St. Louis Blvd., South Bend, IN 46617

Meeting Time: 11:30 a.m. – 1:00 p.m. EST

TICKET PRICES 

AMA Members – $15

Non-AMA Members – $20

Students – $10

Virtual Zoom Ticket – $10

Lunch, refreshments, coffee, and snacks will be provided.

Thank you to our sponsors!