Ambassador car all set to make a comeback! Hindustan Motors confirms development

Ambassador is all set to make a comeback in the coming two years in a new avatar. Hindustan Motor Financial Corporation of India (HMFCI), an associate company of the CK Birla Group will introduce the Ambassador with a new engine and design. According to Reuters, the new Ambassador will be manufactured at the Hindustan Motors’ Chennai facility. Hindustan Motors and Peugeot are working on the engine and design of the new ‘Amby’ that will launch in 2024.
Uttam Bose, Director of Hindustan Motors on Wednesday has confirmed that work is underway to bring out the ‘new look’ Amby. Further, he added, “Mechanical and design work for the new engine has reached an advanced stage.”
Earlier, the Chennai plant was used to produce Mitsubishi cars, while the Uttarpara site manufactured the Ambassadors. The last Ambassador was manufactured in September 2014 at Uttarpara facility. Due to low demand and massive debts, the carmaker halted the production in 2014.
Thereafter, Peugeot, the French car manufacturer acquired the rights of the Ambassador brand in 2017 for Rs 80 crore. Now the carmaker is planning to relaunch the Ambassador car in a new avatar and will manufacture it at the HM’s Chennai manufacturing facility.
From 1960s to mid-90s, Ambassadors used to be a status symbol in India. During that time, Ambassador was the only luxury car in the Indian market. Though, the production of the popular car halted in the year 2014 as its annual sales saw a major decline to just 2,000 units from 20,000 units in the middle of 1980s.