Launch & expansion of electric auto-rickshaw in India

Clean Motion, Sweden has developed the next generation of super-efficient clean vehicles, called the ‘Zbee’ to meet the transportation needs of the 21st century. Zbee India Private Limited is a 100% subsidiary of Clean Motion AB.

Project overview

The client developed a first electric auto-rickshaw (L5M Category) in India and was keen to launch the product in Indian market. Currently, the company is operating more than 70 smart autos in 2 cities (Gurgaon, Haryana and Noida, Uttar Pradesh).

Key role

• Coordinate with regulatory agencies and transport authorities to get the approval for the three-wheel electric auto (L5 Category). Prepared report on the regulatory environment in Delhi and other cities, as well as, support the team for regulatory clearance
• Conducted the marketing research, strategic planning, and competitors’ analysis for the electric auto project to prepare entry strategy
• Proposed a cluster model approach to launch the vehicles. The company started the services in 3 clusters – Gurgaon (DLF mall to Metro Station), Noida (DLF Mall to Sec 18 Metro Station and Jodhpur (Raas Hotel to Mehrangarh Fort) based on battery capacity and availability of charging infrastructure

• Operation Planning, Driver Recruitment, and Training for the launch of the operation. Designed a comprehensive operation and maintenance plan
• Setup operational infrastructure – IT and ITS System, MIS Reports, etc. to ensure the charging optimization and vehicle utilization