University Logo

The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content. It is the most recognizable element of our visual identity and is visible across nearly every point of engagement with our University, nationally and internationally. It should always be consistent in our communication.

The brand mark (the W within the circle) and the word mark (the University name) were carefully rendered and must not be reset with any other font. This mark should be used in all University communication.

The brand mark should appear with the word mark and are only separated in rare circumstances.

• The W should always remain in the circle.
• No graphics are permitted inside the W or the circle.
• The word mark must not be reset with any other font.
• Please contact the Office of Marketing and Strategic Communications for approval to use the brand mark without the word mark.

University logo configurations

The WMU logo exists in three configurations—primary, stacked and horizontal. These configurations of the logo were developed to accommodate any size or spacing issues.

The brand mark should appear with the word mark and are only separated in rare circumstances.

Please contact the Office of Marketing and Strategic Communications for approval to use the brand mark without the word mark.