An exploration of bisexual, lesbian, and heterosexual women's body dissatisfaction,
and body hair and cosmetics practices
Nikki Hayfield*, Emma Halliwell and Victoria Clarke
*Corresponding
author: Email: Nikki2.Hayfield@uwe.ac.uk
Department of Health and Social Sciences, University of the West of England (UWE),
Frenchay Campus, Coldharbour Lane, Bristol, BS16 1QY, UK.
Telephone: +44(0)117 3282139
Nikki Hayfield is a Senior Lecturer in Social Psychology, Emma Halliwell is a Senior
Lecturer in Psychology, and Victoria Clarke is an Associate Professor in Qualitative and
Critical Psychology. They are all members of the Centre for Appearance Research (CAR) in
the Department of Health and Social Sciences at the University of the West of England
(UWE), Bristol.
Acknowledgement
This research was funded (H38A1154) by the University of the West of England (UWE),
Bristol. The first author would especially like to thank the women who participated in this
research and the Centre for Appearance Research (CAR). The authors are extremely
appreciative of insightful comments offered by two anonymous reviewers on the original
manuscript.
An exploration of bisexual, lesbian, and heterosexual women's body dissatisfaction,
and body hair and cosmetics practices
Abstract
Body image pressures for heterosexual women are well established. However, lesbian
body image is less well understood, while bisexual women have largely been overlooked
with the psychological literature. Further, women's investment in ‘traditional’
appearance practices associated with femininity are underexplored. The current study
explored differences between 472 heterosexual, lesbian, and bisexual women on
measures of body satisfaction, body hair practices, and cosmetics use. While there were
no significant differences between body satisfaction scores, lesbian and bisexual women
had more positive attitudes to body hair, and were less likely to remove hair from
particular parts of their bodies, than heterosexual women. Cosmetics use was highest
among heterosexual women, significantly lower among bisexual women, and lowest
among lesbians. We argue that these results highlight the importance of exploring the
distinctiveness of bisexual, lesbian and heterosexual women's appearance concerns and
appearance practices.
Keywords:
Appearance; Bisexuality; Body Image; LGBT+; Make-up; Sexuality;
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Introduction
Within psychology 'traditional' beauty practices remain underexplored (Labre, 2002)
despite feminist scholars in particular identifying their importance (e.g., Bordo, 1993;
Riley & Scharff, 2013). In contrast, body image research is well established, with body
dissatisfaction associated with negative physical and psychological outcomes (Grogan,
2008). However, most appearance research has focused on heterosexual women, while
less is understood about lesbians and in particular bisexual women (Chmielewski & Yost,
2013; Taub, 1999). The aim of the current study was to explore whether there were
differences between heterosexual, lesbian and bisexual women’s body satisfaction and
body hair and cosmetic practices, as part of a wider project exploring bisexual women's
appearance and visual identities (Hayfield, 2011; Hayfield et al., 2013).
Sexuality and body image
The body image pressures facing heterosexual women are thoroughly documented
(Grogan, 2008). Whether lesbians are subject to the same pressures as heterosexual
women is less clear and there are two opposing theories within the psychological
literature. The first is that lesbians may be immune to body image pressures and
therefore have lower body dissatisfaction than heterosexual women (Brown, 1987). This
was proposed on the basis that lesbians have defied the heterosexual norm and may
therefore be well positioned to also defy the dictates of how women ‘should’ look
(Brown, 1987). It is also possible that lesbians do not experience the appearance
pressures of a sexually objectifying ‘male gaze’ in the same way as heterosexual women,
due to lack of concern with being attractive to men (Brown, 1987; Hill & Fischer, 2008;
Rothblum, 1994; Share & Mintz, 2002). Further, it has been suggested that lesbian
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communities may be spaces where there is less emphasis on ‘traditional’ appearance
ideals and more acceptance of diversity in body shape and size than in mainstream
culture (Brown, 1987; Hill & Fischer, 2008; Share & Mintz, 2002). The second theory, first
proposed by Dworkin (1989), is that lesbians are subject to the same cultural socialisation
processes as heterosexual women. Therefore, because societal scrutiny of women’s
bodies is so ubiquitous, lesbians and heterosexual women may be equally susceptible to
appearance pressures and body image concerns.
The results of research on lesbian body image and dissatisfaction have produced mixed
results. A meta-analysis highlighted that while some findings have indicated that lesbians
are less dissatisfied with their bodies than heterosexual women, other studies have found
that lesbians and heterosexual women have similar body image concerns (Morrison et al.,
2004). This pattern has continued in more recent research, with some studies reporting
that lesbians have lower body dissatisfaction scores than heterosexual women (e.g., Alvy,
2013; Polimeni et al., 2009), and others identifying no significant differences (e.g., Peplau
et al., 2009; Wagenbach, 2004; Yean et al., 2013). Researchers have also highlighted that
there may be appearance ideals which are specific to lesbians, such as an athletic body
type (Beren et al., 1997; Leavy & Hastings, 2010). It would seem that lesbian body images
are particularly complex, perhaps because both lesbian and mainstream cultures affect
women’s feelings about their bodies (Huxley et al., 2011; Myers et al., 1999).
Little is known about bisexual body image or body dissatisfaction (Alvy, 2013;
Chmielewski & Yost, 2013; Davids & Green, 2011; Rothblum, 2002; Taub, 1999). In a
review of the literature on sexuality and body image, Rothblum (2002) theorised that
bisexual women may have their own set of appearance values, independent of lesbian or
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heterosexual women. Alternatively, bisexual women may consistently feel less pressure
than heterosexual women, but slightly more than lesbians (Rothblum, 2002). In light of
some of the findings of existing research, it is also possible that bisexual, heterosexual,
and lesbian women could have similar body dissatisfaction scores.
The lack of empirical research on bisexuality can be attributed to conceptual and
methodological issues. The lack of focus specifically on bisexual women could be
attributed to monosexism, where monosexual identities (e.g., lesbian, gay, and
heterosexual) are privileged and taken to be the norm. Consequently, bisexuality is
invalidated and therefore dismissed (Gonzalez et al., 2017). Researchers have sometimes
merged data from lesbian and bisexual women (e.g., Austin et al., 2004; Wagenbach,
2004). The assumption that seemingly underpins the conflation of lesbian and bisexual
women’s data is that both groups will have the same (or very similar) body dissatisfaction
scores (Davids & Green, 2011). This may reflect ‘one drop’ theories of sexuality, where
any same-sex attraction or behaviour is understood to be evidence of ‘homosexuality’
(Zinik, 1985). It may also be informed by the dominance of binary models of sexuality,
where homosexuality and heterosexuality are assumed to be the only valid identity
positions (Clarke et al., 2012; McLean, 2008; Petford, 2003; Zinik, 1985). The result is that
these studies overlook the possibility that lesbian and bisexual women’s body
dissatisfaction scores may differ (Davids & Green, 2011). Other authors have
acknowledged that bisexual data may be distinct from lesbian data, but have omitted
bisexual participants due to small numbers (e.g., Beren et al., 1996; Share & Mintz, 2002).
It could be argued that this overlooking and omission of bisexual participants serves as an
example of bisexual erasure, which has been linked to the invisibility and oppression of
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bisexuality and bisexual people (e.g., Barker & Langdridge, 2008; Gonzalez et al., 2017;
Yoshino, 2000).
However, some authors have identified the importance of analysing bisexual data
separately. In one such Australian study, Polimeni et al. (2009) found no significant
differences between lesbian and bisexual women’s body image, but concluded that
bisexual women had a higher risk of disordered eating behaviour, based on other
measures of weight control practices. Davids & Green (2011) investigated body
dissatisfaction and eating disorder symptoms in a US sample of bisexual, lesbian, gay and
heterosexual participants. Based on hierarchal regression analyses their findings
indicated that for bisexual women higher body mass index (BMI) may be associated with
body dissatisfaction, whereas higher self-esteem could be associated with lower levels of
body dissatisfaction. In a study focused on mental health, Koh & Ross (2006) identified a
number of significant differences between lesbian and bisexual women. These included
that bisexual women were more likely to have tried to lose weight, or have had an eating
disorder, than lesbians or heterosexual women. Despite this, there were no significant
differences between lesbians, bisexual women, or heterosexual women in selfperceptions of weight (Koh & Ross, 2006).
In qualitative research, a recent interview study focused specifically on bisexual women’s
body image (Chmielewski & Yost, 2013). The authors identified that while bisexual
women had similar body image concerns to those of heterosexual women, they were also
able to position themselves outside the thin ideal. They did so in a variety of ways,
including focusing on other aspects of their bodies such as their physical abilities, or by
resisting heteronormative ideals and embracing bodies of different shapes and sizes.
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These bisexual women also faced unique challenges that reflected binary understandings
of sexuality, and the authors reported that participants had to negotiate where they and
their bodies fitted in a space in between ‘feminine and masculine, heterosexual and
lesbian’ (p. 232). The authors concluded that biphobia, complex relationships with lesbian
and heterosexual communities, and partner relationships, all contribute to bisexual
women’s experiences of their bodies (Chmielewski & Yost, 2013). Overall, there is a small
but gradually increasing body of research which indicates that bisexual women have
distinct experiences of their bodies and body image.
Sexuality and ‘traditional’ beauty practices
For women to remove body hair, particularly from eyebrows, legs, and underarms, is so
socially normative that it is virtually an obligatory practice within western culture
(e.g.,Tiggeman & Hodgson, 2008). Body hair is a social norm that ‘dictate[s] gender in
narrowly prescribed ways’, (Fahs, 2012:3), to the extent that for women to have visible
body hair is to have ‘bridged the boundaries between masculinity and femininity’
(Toerien & Wilkinson, 2003:335). It is perhaps not surprising then, that research has
reported high percentages of body hair removal among women. For example, Toerien et
al. (2005) found that 99.71 per cent of their sample of (mainly heterosexual) women in
the UK had removed some body hair during their lives. Similarly, Tiggeman and Hodgson
(2008) identified that 96 per cent of their Australian student sample (whose sexuality is
not reported) regularly removed leg or underarm hair. Reasons cited for body hair
removal have commonly included compliance with social norms and wanting to feel
clean, feminine, and attractive to men (e.g., Tiggeman & Hodgson, 2008; Toerien &
Wilkinson, 2004). However, in one study, women who did not remove their body hair had
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higher self-esteem scores, perhaps because women with lower self-esteem find their
bodies less satisfactory and feel pressure to adhere to cultural expectations (Tiggeman &
Kenyon, 1998). In another study, women with negative attitudes towards their body hair
also reported higher levels of body disgust (Tiggeman & Lewis, 2004).
Women with body hair have been perceived by others as significantly more aggressive,
and less sexually attractive, sociable, intelligent, or happy, than women without body hair
(Basow & Braman, 1998). Accordingly, women with body hair have reported hostile
responses from others, including homophobic and heterosexist reactions, evidencing
cultural links between sexuality and body hair (Fahs, 2012). Some research findings
indicate that lesbians (and perhaps bisexuali) women are less likely to remove their body
hair than heterosexual women (Basow, 1991; Labre, 2002). In one qualitative study
bisexual women reduced hair removal (and cosmetics use) after coming out as bisexual
(Taub, 1999), which indicates that some bisexual women may resist beauty practices, just
as lesbians are theorised to do. These findings could suggest that some lesbian and
bisexual women question patriarchal expectations around (feminine) appearance,
perhaps due to being less invested than heterosexual women in being attractive to men.
Little research has explored cosmetics and existing studies generally assume women are
heterosexual. In older research, it was theorised that women used make-up to
compensate for poor body image, because those who were dissatisfied with their bodies
were more likely to value make-up and spend longer applying cosmetics (Cash & Cash,
1982). Cosmetics use has also been significantly associated with public selfconsciousness, hence some women may wear cosmetics due to concerns with others'
perceptions (Cash & Cash, 1982). More recently, researchers in France concluded that
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women may either use make-up as a form of camouflage to decrease negative selfperceptions (which was linked to anxiety) or to promote a positive self-image (which was
linked to extroversion and higher self-esteem scores) (Korichi et al., 2008).
Most research has focused on self and others’ perceptions of make-up. Cash et al., (1989)
reported that women were more satisfied with their own reflection when wearing makeup than when not. These participants also predicted that others would perceive them as
more attractive with make-up, and indeed, men rated their photographs as significantly
less attractive without make-up. Similarly, photographs of women wearing full facial
make-up have been rated as most attractive, compared to women with no or partial
make-up (Mulhern et al., 2003). Indeed, photographs and computer images of women
wearing make-up have been perceived as more attractive, feminine or sexy than images
of women without make-up (Cox & Glick, 1986; Jones & Kramer, 2016; Mileva et al.,
2016; Russell, 2009; Workman & Johnson, 1991) and as healthier and more confident
(Nash, et al., 2006). However, while students rated pictures of women wearing make-up
as more attractive than women not wearing make-up, they were also more likely to
attribute negative personality traits, such as vain, unfaithful, shallow and cold, to those
wearing make-up (Huguet et al., 2004). Findings in this area have been contradictory. In
one study, make-up was associated with positive personality traits such as modest,
honest, intelligent, warm and friendly (Richetin et al., 2004). However, in earlier research,
ratings of personality did not vary according to cosmetics use (Workman & Johnson,
1991). In some research, photographs of women wearing cosmetics have been associated
with high-status professions (Nash et al., 2006; Richetin et al., 2004), while in another
study, women without cosmetics were rated as more professionally capable, and as
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having higher earning potential than those wearing make-up (Kyle & Mahler, 1996). This
may depend on the job; women wearing make-up have been negatively evaluated for
certain professional roles (e.g., secretary), but not for others (e.g., accountancy) (Cox &
Glick, 1986). These apparent contradictions may, in part, be to do with how much makeup women wear; it could be that 'too much' make-up is linked with over-investment in
appearance and associated with vanity and lack of authenticity (Huguet et al., 2004). It is
clear that findings are mixed and limited to mainly experimental studies, often with
student populations. However, it would seem that make-up does significantly affect how
women are evaluated by others, and that those who wear less cosmetics are likely to be
perceived differently from those who wear more.
Barely any research has focused specifically on sexuality and cosmetics. In US qualitative
interviews with heterosexual and lesbian women, some of the heterosexual and all of the
lesbian participants noted that there was ‘a link between heterosexuality and makeup’
(Dellinger & Williams, 1997:160-161). Lesbian participants who did not wear cosmetics
reported that colleagues and managers suggested they ought to, while other lesbians
reported that they specifically wore cosmetics to avoid potential comments and criticism
from others, and to further their professional lives (Dellinger & Williams, 1997). Similarly,
other researchers have identified that within particular professions such as teaching, it
may be desirable to avoid drawing attention to sexuality, and that one way to do this is to
adhere to the gendered rules of heterosexuality (see, Connell, 2012). However, if
heterosexual women’s investment in appearance is to please and attract men,
theoretically lesbians, and possibly bisexual women, could be less invested in cosmetics
(Dellinger & Williams, 1997; Taub, 1999).
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The relevance of feminism
Feminism has links both with appearance and sexuality (see, Riley & Scharff, 2013;
Rudman & Fairchild, 2007). Negative stereotypes of feminists include that they are
unattractive, particularly to men (Hinds & Stacey, 2001; Rudman & Fairchild, 2007). This
may be because second-wave feminists critiqued, and were often understood to reject,
traditional beauty practices, hence feminism and femininity became seemingly
incompatible (Riley & Scharff, 2013; Rudman & Fairchild, 2007). Feminists' rejection of
dominant appearance standards has been explored as a protective factor in the
development of body image concerns. Findings have been mixed with no firm conclusions
reached (see, Murnen & Smolak's, 2009 meta-analysis). Similarly, some have found links
between feminist beliefs and reduced body depilation (Basow, 1991), while others have
found no significant differences (Tiggeman & Kenyon, 1998). However, the notion of the
unattractive feminist who rejects traditional beauty practices may have been superseded
by third-wave/post-feminism which embraces a ‘new-found reconciliation between
feminism and femininity’ii (Hinds & Stacey, 2001:153).
Overall, it is clear that women may feel under some pressure to adhere to gendered
appearance norms. The extent of this pressure may in part relate to sexuality and
feminist identity. Rejecting normative appearance practices is complex both in relation to
individuals’ experiences, and the evaluations of others. Yet, it is possible that rejecting
these practices may have psychological benefits. In sum, within psychology there is
minimal research on cosmetics and body hair, particularly in relation to sexuality. While
there is some body image and dissatisfaction research with heterosexual and lesbian
women, bisexual women have been largely overlooked. The current study addresses this
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research gap. Based on existing evidence we hypothesize that heterosexual women will
experience greater body dissatisfaction and engage in more depilation and cosmetics use
than lesbian women. Comparisons involving bisexual women are exploratory as there is
minimal research with this group.
Method
Participants and recruitment
All the authors identify as feminists. The first author identifies as bisexual, the second
author as heterosexual, and the third as queer. These identifications informed the focus
of the study and development of the questionnaire, as well as the types of recruitment
strategies utilised and the interpretation of the data. A sample of 472 women (268
heterosexual; 119 lesbian; 85 bisexual) were recruited via purposive and snowball
sampling (e.g., LGBT Pride; community magazines; social networks). Participants were 1867 years (Mage = 33), mainly white (93 per cent), educated to degree level or higher (82
per cent), employed (71 per cent), middle class (72 per cent), and able-bodied (94 per
cent). The majority were in relationships (68 per cent) and had no children (78 per cent).
Of the bisexual participants, 35 per cent were single, 36 per cent were in a relationship
with a man, 13 per cent were in a relationship with a woman, and 14 per cent were in a
relationship with more than one partner.
Measures
Feminism. The Feminism and the Women’s Movement Scale (FWM) (Fassinger, 1994)
measures attitudes towards feminism (e.g., feminism has positively influenced
11
relationships between men and women). The scale was reliable in this sample (Cronbach’s
alpha: α = 0.70).
Body Satisfaction. Two scales of the Body-Esteem Scale for Adolescents and Adults (BES)
(Mendelson et al., 2001) were used: ‘BE-appearance’ (e.g., I like what I see when I look in
the mirror) and ‘BE-weight satisfaction’ (e.g., I am satisfied with my weight). The scales
are reliable and valid for an adult sample (Mendelson et al., 2001). There was good
reliability for both appearance (α = 0.92) and weight (α = 0.93) subscales in this study.
Body Hair. The Women and Body Hair Scale (Basow & Braman, 1998) measures attitudes
to body hair (e.g., body hair on women is ugly)iii. The reliability in this study was good (α =
0.91). The Body Hair Alteration Scale (BHAS) was developed specifically for this study to
establish whether, and whereabouts on the body, women removed or altered their body
and facial hair. This was following the recommendation of Toerien et al. (2005) who
highlighted the importance of analysing hair removal and alteration practices by specific
body location. Questions started with ‘Do you remove (i.e. pluck, shave, wax etc.) and/or
alter (i.e. remove some of, bleach, etc)...’, then asked about armpits, legs, eyebrows,
other facial hair and the bikini line. These questions were chosen based on the existing
literature which indicates that it is from these parts of the body that hair is most
commonly removed or altered (e.g., Toerien et al., 2005). This scale was reliable (α =
0.79).
Cosmetics. Women responded to a single-item question ‘How often do you wear makeup?’ on a Likert scale (“1 = never to “7 = always”).
Procedure
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Ethical approval was granted by the Faculty Ethics Committee at the University of the
West of England (UWE). British Psychological Society (2014) and UWE ethical procedures
were adhered to throughout the research. The questionnaire was available online where
participants were presented with an information sheet before being asked to provide
their informed consent, which was required for them to be able to progress to the
questionnaire. All questions were presented in the same order to all participants. If
participants completed the demographic questions and started the questionnaire, then
their responses were considered to be meaningful and were therefore included in the
analysis even if they did not complete the survey fully.
Results
Kolmogorov-Smirnov / Mahalanobis tests indicated that the data was normally
distributed. The means and standard deviations are shown in Table 1.
<<Insert Table 1 about here>>
There were no significant differences between the mean ages, F(2, 449)=2.44, p=0.09, ƞ2
= 0.01, or BMI scores, F(2, 449)=.93, p=0.39, ƞ2 < 0.01, of bisexual, lesbian and
heterosexual women. However, levels of support for feminism differed significantly
according to sexuality, F(2, 468)=11.16, p=0.00, p<0.001. Bonferroni post-hoc tests
identified that bisexual women (p<.01) and lesbians (p<.001) scored significantly higher
on support for feminism than heterosexual women. There was no significant difference in
scores between bisexual and lesbian women (p>.05). Subsequently where differences
according to sexuality are found, additional analysis is run controlling for feminism to
examine whether differences in feminism affected results.
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Body-satisfaction
A MANOVA revealed that there were no significant differences between the body
esteem subscales associated with sexuality, = 0.98, F(4, 924), F = 1.40, p=.23,
0.01
Beauty practices
A MANOVA with attitudes to body hair, overall body depilation, and cosmetics use as
dependant variables revealed a significant main effect of sexuality = 0.81, F(2, 443), F =
16.47, p<0.001 0.10. At univariate level there was a significant difference for attitudes
to body hair, F(2, 443)=18.72, p<0.001, 0.08, body hair removal F(2,443)=14.60,
p<0.001,0.06, and cosmetics use, F(2,443)=46.34, p<0.001,0.17. Post-hoc tests
showed that lesbian and bisexual women reported more positive attitudes to body hair,
and lower levels of body hair removal, than heterosexual women (all p values <.01).
Lesbian and bisexual women did not significantly differ on these variables. In contrast,
lesbian women reported lower levels of cosmetics use than bisexual women (p = .02), or
heterosexual women (p<.001). Additionally, bisexual women reported lower levels of
cosmetics use than heterosexual women (p<.001).
In order to examine whether differences in levels of support for feminism accounted for
variations in appearance attitudes and practices according to sexuality, feminism was
added as a covariate into the MANOVA model. There was a significant effect of feminism,
= 0.90, F(3, 407), F = 15.09, p<0.001 0.10. However, the main effect of sexuality was
still significant at multivariate, = 0.85, F(2, 409), F = 11.45, p<0.001 0.08 and
univariate levels.
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In order to explore the body hair practices further, a second MANOVA was performed on
individual body hair items. This analysis revealed a main effect of sexuality, s= 0.89, F(2,
443), F = 5.18, p<0.001 0.06). Significant differences were identified on body hair
practices related to armpits (F(2, 443)= 9.53, p<0.001, 0.04), legs (F(2, 443)= 14.18,
p<0.001, 0.06), and eyebrow hair (F(2, 443)= 19.20, p<0.001, 0.080. In each case
heterosexual women reported significantly more body hair removal than lesbian and
bisexual women (all p<.05) but there were no significant differences in the extent to
which lesbian and bisexual women removed body hair from these sites. There was a
significant main effect of sexuality on bikini line hair removal, F(2, 443)= 4.67, p=0.01,
0.02, in this case, lesbian women reported less hair removal than heterosexual
women (p = .02) but bisexual women did not significantly differ from lesbian or
heterosexual women. There were no significant differences in the alteration of other
facial hair F(2, 443)= 0.46, p=.63, 0.01).
When levels of support for feminism were controlled in this analysis, the main effect of
sexuality was still significant at multivariate level, = 0.90, F(2, 409), F = 4.64, p<0.001
0.05 and univariate level, with the exception of bikini line hair which was no longer
significantly associated with sexuality, F(2, 409)= 1.73, p=.18, 0.01.
Discussion
There were no significant differences between body-esteem scores of bisexual, lesbian,
and heterosexual women. These findings resonate with Dworkin’s (1989) theory that
heterosexuals and lesbians may have similar body dissatisfaction, which has also been
identified in some previous research (e.g., Morrison et al., 2004; Peplau et al., 2009).
Critically, this study also contributes new knowledge regarding bisexual women, who in
15
this study had similar body dissatisfaction scores to those of both heterosexual and
lesbian women. These findings fit well with research which has concluded that lesbians
and heterosexuals are socialised within a patriarchal society, where because women’s
bodies are universally understood as sexual objects all women are objectified both by
men and by other women (Hill & Fischer, 2008). Developing our knowledge and
understanding of body dissatisfaction is important due to the links between body image
and physical and psychological wellbeing (Grogan, 2008). More recently, some research
has discussed the potential impact of social media on young women’s body
dissatisfaction (see, Andsager, 2014), and future researchers could further explore
whether or how this differs according to sexuality. There is also minimal focus on bisexual
men and analysing their data separately from gay men is also important (Davids & Green,
2011).
In this study, there were significant differences according to sexuality and beauty
practices. Heterosexual women agreed significantly more than lesbian or bisexual women
with statements which described body hair as disgusting, uncomfortable, unfeminine and
unattractive. Lesbian and bisexual women had more positive attitudes to body hair and
lower scores on body hair removal from their underarms, legs, and eyebrows, compared
to heterosexual women. This evidences the importance of analysing specific parts of the
body when exploring hair removal practices (Toerien et al., 2005). Bisexual and lesbian
women reported that they engaged in less body hair removal, hence they were seemingly
less focused on maintaining the hairlessness norm than heterosexual women (Basow,
1991; Fahs, 2012; Taub, 1999). There were few significant differences between lesbian
and bisexual women on body hair removal. If the differences between heterosexual and
16
lesbian and bisexual participants were due to concern with attractiveness to men, it
would be expected that bisexual women's scores would differ from lesbians' scores. That
lesbian and bisexual women’s scores did not significantly differ therefore indicates that
both groups refrain from removing body hair for reasons other than attractiveness to
men (Tiggeman & Kenyon, 1998; Toerien & Wilkinson, 2003). Heterosexual women’s
attitudes to body hair indicate that negative connotations of body hair are upheld among
these women. In turn, this suggests that lesbians and bisexual women may be subject to
hostile responses to their body hair, but are perhaps prepared to dismiss such responses
(Basow & Braman, 1998; Fahs, 2012; Toerien & Wilkinson, 2003). Future research should
explore the strategies and investments that allow bisexual and lesbian women to resist
dominant pressures around culturally endorsed body modification. There were no
significant differences between participants for facial hair. This could be due to floor
effects as mean facial hair scores lay at the midpoint and suggested that most of these
women only 'sometimes' or 'rarely' removed or altered facial hair.
Heterosexual women were most likely to wear cosmetics, lesbian women the least, and
bisexual women in between. This offers some support for previous findings that make-up
is closely linked with heterosexuality (Dellinger & Williams, 1997). There could be
implications for bisexual and lesbian women who wear make-up less frequently than
heterosexual women. These include that when not wearing make-up they may be
evaluated by others as less attractive than women wearing make-up (e.g., Mileva et al.,
2016; Russell, 2009; Workman & Johnson, 1991). However, it is less clear how lesbian and
bisexual women who wear make-up infrequently will be evaluated by others in terms of
their personality or professional status, due to the contradictory findings of previous
17
research (e.g., Huguet et al., 2004; Kyle & Mahler, 1996; Nash et al., 2006; Richetin et al.,
2004). Further, the single scale item used in this study was insufficient to capture the
nuances of make-up use. Little research captures the ways in which women’s make-up
use may vary according to the time of day, or the occasion for which they are wearing
make-up, nor how individual women’s make-up styles may vary, and this could be an area
that future research explores further.
Finally, overall, these results indicate that lesbian and bisexual women are more likely to
identify as feminists. However, feminism had relatively little impact on the results (with
the exception of bikini line hair removal). This suggests that differences are driven more
by sexuality than by feminist identity, or that those who identify as feminists do not
necessarily reject traditional appearance norms in the ways they once did (Hinds &
Stacey, 2001; Riley & Scharff, 2013).
These novel findings make a unique contribution to the literature and demonstrate that
some differences do exist between lesbian and bisexual women’s. This is particularly
important because it provides further evidence of the necessity of focusing specifically on
bisexual women and analysing their data separately from that of lesbian or heterosexual
participants (Davids & Green, 2011; Koh & Ross, 2006; Polimeni, 2009). One limitation of
this study was that the sample sizes were too small to analyse results according to
bisexual women’s relationship status. This is important, because bisexual women’s
beauty practices, body image and body satisfaction may change depending on whether
they are in 'different-sex' or 'same-sex' relationships, or both (Chmielewski & Yost, 2013;
Huxley et al., 2011; Taub, 1999). Future researchers could also include those who identify
with other plurisexual identities, such as pansexual and queer, to provide further insight
18
into the complex relationships between sexuality and body image. Further, previous
studies have identified both similarities and differences in body dissatisfaction between
cisgender and trans participants, hence trans and non-binary body image is a particularly
important area of further exploration (see, Jones et al., 2016).
This study had a large sample size with a diverse age range. Purposive sampling
techniques aimed to meaningfully include lesbian and bisexual women. This aim was met
with 57 per cent heterosexual, 25 per cent lesbian, and 18 per cent bisexual participants,
although we note that these ratios may not reflect the general population. However
White, middle class, well-educated women were overrepresented in this study, hence our
participants were to some extent ‘the usual suspects’ of psychology research (Braun &
Clarke, 2013:58). This limits the results and has implications in terms of the
generalisability of the findings. For example, a meta-analytic review reports that while in
some studies Black women were found to be less dissatisfied with their bodies than
White women, in other studies there were no significant differences (see, Roberts et al.,
2006). Some research has also found that other racial and ethnic groups have differing
levels of body dissatisfaction (e.g., Bucchianeri et al., 2016). These findings evidence that
race and ethnicity are an important factor to consider in developing our understanding of
body image. Similarly, while little explored, the relationships between body
dissatisfaction, age, education and social class, may all be similarly complex (e.g., Grogan,
2008; McLaren & Kuh, 2004). Therefore, it is important that future researchers focus not
only on separating out bisexual participant’s data from lesbian and heterosexual
women’s, but on addressing other aspects of identity and how these may intersect in
complex ways (Tylka & Calogero, 2011).
19
Conclusions
The current study aimed to explore whether there were differences in body-esteem and
beauty practices according to sexuality. There were no differences between the three
sexuality groups in body-esteem, but there were differences in body hair (attitudes and
practices) and cosmetics use. Bisexual women's body hair attitudes and practices were
similar to lesbians, but they fell between heterosexual and lesbian women in cosmetics
use, even when feminism was accounted for. This demonstrates that bisexual women
should be acknowledged as a category distinct from lesbian or heterosexual women
(Chmielewski & Yost, 2013; Davids & Green, 2011; Polimeni et al., 2009). Therefore, to
combine the results of lesbian and bisexual women in research is to overlook the
distinctiveness of bisexual women and potentially bias lesbian data. Future researchers
could fill knowledge gaps by purposively recruiting enough participants to be
meaningfully inclusive of bisexual men and women and exploring bisexuality in more
depth (Davids & Green, 2011). These findings make a valuable contribution to the
literature and future research can build upon this work to further explore how
participants of different genders and sexualities understand and manage their
appearance, and what impact this has on their wellbeing.
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Table 1. Means and standard deviations for each variable among heterosexual, lesbian and
bisexual women.
Sexual identity
Heterosexual
Lesbian
Bisexual
M (SD)
M (SD)
M (SD)
Age
32.25 (10.14)
34.77 (10.43)
32.74 (9.96)
BMI
24.71 (5.22)
25.30 (5.90)
25.52 (5.52)
Feminism
3.48 (.43)ab
3.66 (.52)a
3.68 (.55)b
Body esteem: appearance
3.26 (.79)
3.36 (.69)
3.14 (.74)
Body esteem: weight
2.98 (.94)
3.11 (.92)
2.81 (.92)
Body hair attitudes
3.19 (.80)ab
3.65 (.88)a
3.69 (.78)b
Body hair alteration
3.67 (.92) ab
3.12 (1.11)a
3.25 (.86)b
Armpits
4.33 (1.01) ab
3.81 (1.37) a
3.98 (.99) b
Legs
4.11 (.99) ab
3.54 (1.37) a
3.52 (1.14) b
Eyebrows
3.77 (1.34) ab
2.84 (1.61) a
3.12 (1.37) b
Other facial hair
2.63 (1.59)
2.46 (1.55)
2.59 (1.59)
Bikini line
3.42 (1.26)a
3.00 (1.52)b
3.06 (1.20)
Make-up
4.84 (1.87)a
2.88 (1.95)a
3.63 (1.70)a
Note. Groups sharing the same superscript differ significantly
i
In Basow's study, women were asked to rate their sexuality on a five-point Likert scale ranging from
‘exclusively heterosexual’ (63 per cent) to ‘exclusively lesbian’ (12 per cent). Due to small numbers in the
middle of the range (12 per cent ‘primarily heterosexual’, 6 per cent ‘bisexual’ and 8 per cent ‘primarily
lesbian’), Basow merged these groups to form one ‘larger bisexual group’ (1991:92). In doing so, some of
the women’s sexual identities have been (possibly inaccurately) defined for them, hence results should be
interpreted cautiously.
ii
Also see Riley & Scharff (2013) for an overview of critical feminist readings of post-feminism and
contemporary beauty practices.
iii
In the Women and Body Hair Scale (Basow & Braman, 1998) the item ‘Women need to remove body hair
in order to appeal to men’ was altered so that the word 'partner' replaced 'men'.
30