The initiative is made up of around 25 executions, to be released on a daily basis for the duration of the Indian Premier League, which Vodafone is sponsoring.
Additional components include a dedicated microsite, YouTube channel and Facebook page.
Credits:
Project ZooZoos
Client Vodafone
Creative agency Ogilvy India
Executive creative director Rajiv Rao
Filmmaker Prakash Varma
Production house Nirvana Films
Exposure Television, print, outdoor, radio, online
Additional components include a dedicated microsite, YouTube channel and Facebook page.
Credits:
Project ZooZoos
Client Vodafone
Creative agency Ogilvy India
Executive creative director Rajiv Rao
Filmmaker Prakash Varma
Production house Nirvana Films
Exposure Television, print, outdoor, radio, online
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