Logos & Language

Approved Logos & Iconic Assets

The following logos have been approved by the Office of Communications. The logos must be visually clear and in accompaniment with the High Point University wordmark. All logos will be used following the rules listed below.

HPU Bold

The HPU Bold logo is one of our mainstream images. This logo must be used in conjunction with a traditional High Point University wordmark. The font for High Point University is typically Centaur, but an alternative font may be used with approval from the Office of Communication. The HPU Bold logo may be used for retail merchandise, apparel, and visual publications.

University Seal

The University Seal is another widely used logo of High Point University. This logo is primarily used for retail merchandise and should not be used on university publications and materials. The color and font of the University Seal is not as restricted as other iconic assets. While it is suggested to maintain the primary brand color integrity when using the seal, it is not required.

University Tree Seal

Similarly to the Academic Seal, the University Tree Seal is one of our most esteemed High Point University iconic assets. The Tree Seal is reserved for more prestigious purposes and may only be used with permission from the Office of Communications. Modifications to this image are not allowed and must meet a minimum size requirement of 1.5 inches.

The University Tree Seal may display one of the approved taglines below:

1. The Premier Life Skills University (or)
2. Choose To Be Extraordinary! (Can also read “Choose to be Extraordinary!”

Panther Head Seal

The Panther Head Seal is the latest edition of the High Point University visual asset library. This seal is reserved for internal and external athletic communications, merchandise, and apparel. The Panther Head Seal will always include the High Point University name. The color of the Panther’s Head must always be purple. However, changes to the Panther Head Seal’s colors are permitted, only if the seal and High Point University’s name are clearly legible. The Office of Communications may advise whether a color change is or is not suitable.

Proprietary Language

In addition to logos, High Point University has protected the following language that can be used as a part of our branding and recognition strategy. This verbiage should include the appropriate trademark or service mark identifier with the exception of High Point University on printed marketing materials. The following taglines and language are protected:

The Premier Life Skills University^®

High Point University^®

Choose to Be Extraordinary!^®

Preparing students for the world as it is going to be.^SM

Preparing health care professionals for the world as it is going to be.^SM

The future of pharmacy.^SM

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.^®

High Point University Panthers^TM

Roberts Hall Wordmark Use

The Roberts Hall wordmark may be used in place of the traditional wordmark. This wordmark has been historically used on printed materials and merchandise produced and used by the university. However, it is not used on external merchandise to be sold at retail. The Roberts Hall wordmark must always be used in conjunction with “High Point University.” It is never to stand alone without our full name. Additionally, the Roberts Hall logo must appear smaller in proportion to the name. The one-line and two-line wordmarks must also include the “The Premier Life Skills University” tagline as shown.

High Point University is moving away from the use of the Roberts Hall Wordmark, however it is still widely used across campus and is not yet considered an inactive logo.

Inactive Logos

In an effort to continue brand vision and alignment, the use of inactive logos is firmly restricted. Any form of communication that is still using an inactive logo or visual element must be reported to the Office of Communications.

The panther logo is no longer used to represent High Point University. This logo may be found at retail locations for a limited time as it is transitioned out with new merchandise; however, it may not be used by university offices or departments.

The split High Point University/HPU logo is no longer used.

The HPU logo has an updated look where one color is used rather than four.

The HP logo has historically been associated with athletics. This logo is no longer used as it has been replaced with the new one color HPU logo.

The university seal has been updated to be aligned with the one-color bold logo version of the HPU.

Logo Use for Schools, Colleges and Departments

Approved logos are available for university schools, colleges and departments. To the right are examples of college or school name treatments utilizing the one-line or two-line traditional wordmark and Roberts Hall wordmark. These logos may be reversed in the university primary brand colors located within this guide.

It is critical to note that not all university departments nor initiatives can create, design, nor modify their own logo unless otherwise noted within this style guide. All logos are approved by the Office of Communications.

Below are approved examples of departmental logo treatments using the one-line or two-line traditional wordmark. These logos may be reversed in the university primary brand colors located within this guide.

Additional Logos and Icons

The creation of new logos or icons is restricted and always under discretion of the Office of Communications. All departments and initiatives must strictly follow the rules listed within this style guide. However, there are limited locations on campus that host community events and do have a unique logo with less stringent university restrictions.

These locations include:

• Culp Planetarium
• Caine Conservatory
• Nido and Mariana Qubein Arena and Conference Center
• Jana & Ken Kahn Hotel
• ProBono Clinic

Additionally, the Office of Communications may create icons for certain university campaigns or initiatives, such as Green Dot and Title IX. Modifications to these or any university logo or icon is strictly prohibited without approval.