Tata Motors introduces first 4-wheel Auto-rickshaw service for women: Christened as Veerangana Express

Homegrowen automaker Tata Motors has recently introduced the first four-wheel auto-rickshaw service exclusively for women in Gwalior, Madhya Pradesh. Named as Veerangana Express, the cab service, which uses Tata Magic Iris, is designed to be affordable, comfortable, convenient and safe for women. The cab service has been initiated for women and will be managed by women, which will ply within the Municipal limits in Gwalior.

The new exclusive cab service is the outcome of a partnership between Tata Motors, Laxmibai Mahila Nagrik Sahakari Bank and SGS Motors in Gwalior. While the funding for the programme has been provided by Laxmibai Mahila Sahakari Bank, it has also received exclusive support from the District Collector and Transport Department of Gwalior.

“Women Empowerment has been our organisation's sole focus and through 'Veerangana Express' we will come closer to our vision of seeing more self-independent women in our society. We are glad that all government authorities and Tata Motors through its channel partner, SGS Motors, are supporting this initiative. We hope the Veerangana Pink Cabs, which is for the women, by the women, will further encourage women, without having to worry about their commuting woes.” Says Alka Srivastava the founder of Laxmibai Mahila Nagrik Sahakari Bank.

As mentioned earlier the Veerangana Express is an affordable, comfortable, convenient and safe cab service for women, by women in Gwalior. Keeping that in mind Tata has equipped the Magic Iris, with a special GPS vehicle tracking system. Additionally Tata says that women will also find the Magic Iris easy to manoeuvre with its easy car-like driving dynamics. Moreover the vehicle is claimed to be equipped with several other convenience features and will offer best-in-class operator economics, thus generating high savings and profits for the vehicle owners.

K Sanjeeva Rao, Regional Sales Manager, SCV- Passenger, Commercial Vehicles, Tata Motors said, “We are delighted to associate with Veerangana Express, a unique customer focused service aimed at supporting women commuters by women operators with one of our best solutions in last mile public transport- the Tata Magic Iris. It will not only provide a safe, comfortable and convenient commuting option for all women customers but with its car-like easy driving dynamics, women will find it very easy to manoeuvre.”