Mazda MX-5 wins the World Car of the Year award at NYIAS 2016
The MAZDA MX-5 was chosen from an initial entry list of 23 vehicles from all over the world, then a short list of ten, then three finalists.
The Road to World Car journey ended in March with the declaration of the MAZDA MX-5 as the 2016 World Car of the Year. The winner was announced during a press conference hosted by the New York International Auto Show, Bridgestone Corporation and Autoneum.
2016 marks the 10th anniversary of the partnership between World Car and the New York show, and the third consecutive year that the World Car Awards have retained their ranking as the number one automotive awards program in the world in terms of media reach.
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Mazda Motor Corporation is no stranger to the World Car Awards program - now in its 12th year. The Mazda2/Mazda Demio was the 2008 World Car of the Year. While the Mazda3 (2014), Mazda6 (2013) and Mazda MX?5 have all earned "Top Three in the World" status as voted by our 70 plus international automotive journalists that make up the jury.
The MAZDA MX-5 was chosen from an initial entry list of 23 vehicles from all over the world, then a short list of ten, then three finalists: the Audi A4 Sedan/Audi A4 Avant, the Mazda MX-5, and the Mercedes-Benz GLC.
This year, vehicles were selected and voted on by an international jury panel comprised of 73 top-level automotive journalists from 23 countries around the world. Each juror was appointed by the World Car Steering Committee on the basis of his or her expertise, experience, credibility, and influence.
Each juror typically drives and evaluates new vehicles on a regular basis as part of their professional work. Through their respective outlets they collectively reach an audience of many millions world-wide. The international accounting firm KPMG tabulates the jurors' ballots.
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The Road to World Car began in Frankfurt on September 15, was followed by a four and a half day stop in Los Angeles for test-drives of the North American, Japanese and Swedish contenders in November, continued in Geneva with the Top Three in the World announcement, and finally ended today with the declaration of the winners in five categories at the New York International Auto Show.