Ambassador   "King of Indian roads".

Ambassador "King of Indian roads".

It's my car I proved to a owner

The Ambassador was based on the Morris Oxford series III model, first made by Morris Motors Limited at Cowley, Oxford in the United Kingdom from 1956 to 1959. Despite its British origins, the Ambassador was considered as a definitive Indian car and was fondly called the "King of Indian roads".

Production years

The political influence of the Birla family helped ensure that the Ambassador was one of the few cars that were in production following the 1954 government policy of promoting indigenous Automobile industry. It dominated the market for several decades, mostly due to its spacious size and ruggedness compared to its rivals like the Premier Padmini and Standard 10. By the early 1980s, the comparatively expensive Ambassador's low fuel economy and poor quality began to hinder sales. It still represented more than two thirds of Indian car production, but wait lists were down to 12 months while the Premier Padmini had a wait list nearly five years long.The Ambassador remained dominant in the official and company sectors, while also popular as a taxi, but private motorists gradually abandoned the "Amby" in the 1980s and 1990s.

Production of Hindustan Ambassador at its plants outside the cities of Kolkata and Chennai ended owing to weak demand and financing problems. Prior to the cancellation, the company had sold 2,200 Ambassadors in the financial year which ended in March 2014, only a tenth of the sales the Ambassador reached in the mid-eighties

In 2022, HM confirmed that the company was working with the French Auto maker Peugeot to bring back Ambassador in its new design whose work was already in advanced stages. Earlier in 2017 Hindustan Motors had sold the Ambassador brand to the French auto manufacturer Peugeot for Rs 80 crore.

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