The End of the World as We Knew It: How Smartphones, Data, and Facebook Transformed Society in 2012

The Mayans predicted that 2012 would be the end of the world. 2012 came and went, and there were a lot of jokes, and hey, actually a few movies were made out of it. But then after that, we went on our way. However, something did happen in 2012 that impacted the modern world and our daily lives. Maybe 2012 was the end of the world as we knew it.

Because things changed drastically afterwards more than you may realize.

In 2012, we had the convergence of three technologies. The first of which was the smartphone. The iPhone had been out since 2007. While it was revolutionary to have the touch screen interface, it had not yet reached full potential. In order to fully mold human behavior, We needed access to the apps and technology that the smartphone offered through unlimited data.

T Mobile started offering unlimited data in 2009. You only, but you had to sign a two year contract. But Carrier started offering more data and more lucrative contracts in the early 2010s. Which brings us to the final major technological change, Facebook. You see, while the public could access and create accounts starting in 2006, an app wasn't available until 2008.

However, it wasn't until the next revision of the app in 2012 that increased the speed and the features such as Facebook Messenger, having real time access to a built in camera, cheap data to upload and download pictures and video, a social network to browse and share from almost anywhere in the world, this is what officially ended the pre internet world of 2012.

Unfortunately. Humans attained this amazing amount of interconnectedness, individual visibility, social interaction. And at the same time, a level of anonymity, who would have foreseen a world that created shallow influencers, trials by social media, wars with real time video feeds, and some of the deepest political and social divides we've ever seen in the democratic world.

Yeah, these algorithms are addictive and yeah, they're harmful. And yes, they are driven by profit first corporations, whose first goal is to make money for their stockholders. But then I also hear my daughter's experiences of working with four to six year olds. She tells me that every single one of them owns an iPad, and they have a YouTube account, along with an account at nearly every social media platform, and they have uninhibited access to watch what they want, when they want.

She remarks, I've never had that kind of access, and you probably still wouldn't let me have it. These kids probably have it because it keeps them quiet and out of the way at home. You see, my daughter grew up with limited access to computers. She was also the one who had her phone taken away the most, mainly as punishment for other infractions.

You see, but 2012 was the year that we received immense power, but no instructions. Those of a certain age might remember the short series from the 1980s, The Greatest American Hero. It was about an average guy that was given a powerful suit that gave him incredible superpowers But he lost the instruction manual.

He had no clue about the extent of his powers and only discovered them by accident. But even then, he could never land gracefully after flying, which became a trope throughout the series. But this power. It transformed our society in less than 10 years. And it made big tech the most powerful corporations on Earth.

So yes, it's addictive and it harms our kids, but at the same time, I also put responsibility on individuals and parents. It's easy to tell the kids to put the devices down, but how many times as parents do we pick ours right up after? Or not even put them down when we tell them to put them down. No one was prepared for the onslaught of media that would result from every person having a personal tracking device that could track every post, comment, location, opinion, search, and more.

I feel for parents that at least tried to mitigate the incredible social pressure that was placed on kids to have a phone at earlier and earlier ages. I'm very happy to see schools integrate digital and media literacy into the classroom. It is necessary and it will become even more critical as these children grow up in this new world reality.

However, the same digital and media literacy needs to be practiced by parents and modeled in the home. Should big tech be accountable? Yes, even though some adults abdicated any responsibility, many parents did what they could to limit, guide, and restrict children's access. However, as we've seen, Big Tech knowingly worked against these efforts to create highly addictive portals that kids and adults just couldn't resist.

Maybe 2012 was the end.