The Zoozoo Effect: How Vodafone Won the Hearts of Millions with Quirky Ads

Have you heard of the Zoozoo commercials that went live, back in 2007 by Vodafone?

Vodafone initiated a creative marketing campaign named “Change is Good” and Hutch became Vodafone. 

It was a dumb-act performed by stage-show actors to deliver Vodafone’s Value-Added Services. However, Voadfone was successful in building a market influence on the buyers and retail merchandise owners, extending the customer base from 3.8% to 7% (source).

Vodafone gained a whopping revenue jump of 23% & around 7.68 million new prospects. This was the reason why Vodafone Zoozoo ads are regarded as the most impressive ad strategy while delivering simple acknowledgement ideas.

Isn’t it something that reminds us about seeing those egg-headed creatures when television was the source of entertainment. Watching Zoozoo TV ads was fun until you get to learn about this creative marketing strategy used by Ogilvy, the original advertisement handlers.

#QuirkyAds #VideoAds #VodafoneAds