It is IPL time once again and with it comes the magic of ZooZoos, the loveable icon of Vodafone as they act out roles in popular TV shows.
The ZooZoos mark their return during IPL 2014 to communicate Vodafone’s differentiated customer experience that offers unique products and services to make customer’s life simple and convenient.
Each TV commercial will bring to life our favourite TV shows and depict ZooZoos in a creative and engaging manner to connect the customer ‘pain point’, thus linking it to the proposition that Vodafone offers.
The first television commercial, to be released on April 16, shows a ZooZoo participating in a reality dance show. The ZooZoo is seen trying to improve the performance to score a perfect 10 from the judges. The commercial highlights ‘Choose Your Number’ service offered by Vodafone.
The second TVC is a quiz show in which the contestant uses ‘Phone a friend’ but runs out of credit to avail an instant small recharge through ‘Chota Credit’ service offered by Vodafone.
The entire IPL 2014 campaign focusing on Vodafone’s superior customer service will promote several such products and services from different areas like voice, mobile internet, customer service and retail.
The Vodafone Superfan promotion will also be part of this campaign enabling customers to win a money can’t buy IPL experience. The Superfan activation will be primarily led by digital and on-ground activations.
Apart from television, Vodafone’s customer experience campaign during IPL 2014 will be supported by OOH, digital and other mediums.