Absolut's new campaign is its biggest in over a decade. The World of Absolut Cocktails is designed to inspire people who are open-minded, optimistic, and driven by curiosity to come together to mix ideas and, of course, drinks, respectfully and responsibly. Launched with a spot narrated by Academy Award winning actor Rami Malek, The World of Absolut Cocktails is a distinctively diverse world in which cocktails are personified through dynamic, engaging characteristics that align with different backgrounds, adult life stages and characteristics, all of which showcases the versatility of Absolut. And while each cocktail in Absolut’s campaign stands out deliciously on its own, a night becomes better when we all mix together.