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How the "Milk Man of India
- 1. Successful Entrepreneur THE MILK MAN OF INDIA – VERGHESE KURIEN Name – Meghna Dhotale Class- M.Com (E-Commerce) – Part I (Sem II)
- 2. Born 26th November 1921 (National Milk Day), Calicut (Madras Presidency) Died 9th September 2012 (aged 90) Nadiad, Gujarat, India Nationality Indian Occupation Co-Founder, ’AMUL’ Founder-NDDB (National Dairy Development Board) and IMRA (Institute of Rural Management, Anand) “Father of the White Revolution “ (Milk Man of India). Chairman of GCMMF For 35 years. Architect of dairy development. Who made India the Largest Milk Producer of the World.
- 3. CHILDHOOD & FAMILY Born to Mr Punthenpurakhal Kurien and Mrs Kurien Syrian Christian Family. His Father was a Civil Surgeon in Cochin Kerala. Brought up in Christian Missionary Society by his Mother. Represented College in Cricket, Badminton and Boxing. He wanted to join ARMY but mother didn’t let him to go for War. His father Died when he was 21. Verghese Married Molly and has One daughter Nirmala Kurien
- 4. EARLY LIFE He did his B.E(Mechanical) from Madras University. Went to USA to do Masters in Mechanical Engineering from Michigan State University. Completed special Studies in Engineering at the Tata Iron and Steel Company Institute at Jamshedpur, in February 1964. Underwent nine months of Specialized training in Dairy Engineering at he National Dairy Research Institute of Banaglore.
- 5. CAREER Posted in Govt. Research Creamery at Anand in 1949. After 6 months set to leave to city of Mumbai. Assisted Chairman of Kaia District Co- Operative Union(AMUL)Tribhuvandas Patel. Operation Flood Launched in 1971 with 2 village participating in 1942, 65 years later grown to 16,100 with 3.20 million producers pouring millions of tonnes of milk into GCMMF containers twice daily. Country’s Milk Production shouts up from mere 20 MMT in 1960 to 122 MMT now. Maintained Contribution to design System & Institutions. Helped to reduce malpractices by Milk Producers and Merchants He made Ordinary , Neighbourhood ‘Doodwala’ a key player in economic development
- 6. Year Name of Award & Honours Awarding Organisation 1999 Padma Vibhushan Government of India 1997 Order of Agricultural Merit Ministere de l’Agricultiure , France 1993 International Person of the Year World Dairy Expo 1989 World Food Prize World Food Prize Foundation 1986 Waterler Peace Prize Carnegie Foundation(Netherlands) 1986 Krishi Ratna Government of India 1966 Padma Bhushan Government of India 1965 Padma Shri Government of India
- 7. Qualities of Verghese Kurien Clarity of vision & ability to share it with others Real Passion and pride in what he believe Ability to Inspire and Motivate others Willingness to take Risks Positive attitude at all times and an innate ability to be diplomatic in any Circumstances. Respect For all (Team Members, Customers, Suppliers Etc. Clear Standards of ethics and integrity , Openness and Honesty Ability to Drive and Embrace change and continuous improvement.
- 8. Type Cooperative Industry Fast Moving consumer Good(FMCG) Founded 1946 by Tribhuvandas Patel Headquarters Anand, Gujarat, India. Area Served Worldwide Revenue US$5.9 Billion (2016-17) Number of Employees 750 Marketing Arm and 3.6 Million milk Producers. Parent GCMMF
- 9. VISION ……….. Amul’s Vision is o provide more and more satisfaction to the Farmers , Employees and Distributors MISSION……….. We at GCMMF, Endeavour to satisfy the taste and nutritional requirements of the customers of the world, through excellence in marketing by our committed team. Through co-operative operating Networking, we are vomited to offering quality products that provides best vale for money
- 10. MILK MILK POWER BUTTER GHEE CHOCOL ATE CHEESE SHRI KHAND GULAB JAMUN CREAMICE CREAM LIST OF AMUL PRODUCTS
- 11. AMUL GROWTH RATE 8005 9774 11668 13735 18143 20733 22972 27043 0 5000 10000 15000 20000 25000 30000 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 years
- 12. CONCULSION As an entrepreneur , he portrayed an example of all those qualities we , as the budding generation should be master of. “Working with Tribhuvandas and Kaira’s dairy farmers, I saw that when you work merely for your own profit, the pleasure is transitory; but if you work for others , there is a deeper sense of fulfilment and if things are handled well, the money , too is more than adequate.” ------------------------------------------THANK YOU-----------------------------------------