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Vodafone's ZooZoo advertising strategy and its success with IPL

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tarakapoonam

Vodafone launched the Zoozoos advertising campaign featuring cartoon characters to promote its value-added services. The Zoozoos ads were created by the ad agency Ogilvy & Mather and cost only Rs. 3 crores to produce 30 advertisements. The Zoozoos campaign was successful in generating viral marketing through social media and becoming the most watched brand during the IPL cricket matches. However, the messages in the ads were difficult for some rural viewers to understand and the Zoozoos characters became more popular than the Vodafone brand.

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ZOOZOO AS A BRAND AMBASSADOR OF VODAFONE GURU GOBIND SINGH INSTITUTE OF TECHNOLOGY & MANAGEMENT STUDIES, YAMUNA NAGAR PRESENTED BY : HEENA, POONAM & NEHA MBA 2YEAR 1 ST SEM.
VODAFONE ESSAR'S ADVERTISING STRATEGY The 'Zoozoos' Campaign
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction of Vodafone ,[object Object]
Introduction of ZOOZOO ,[object Object],[object Object],[object Object]
Making of Zoozoo ,[object Object],[object Object],[object Object],[object Object]
(ZooZoo) Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis (cont…) ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object]
Advertising - TVC ,[object Object],[object Object]
Advertising - Internet ,[object Object],[object Object],[object Object]
Themes for advertisement
What kind of Zoozoo are you?
Pricing and Promotional Offers ,[object Object],[object Object]
Distribution ,[object Object],[object Object]
Viral Marketing ,[object Object],[object Object],[object Object]
Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IPL Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The telecom battle ,[object Object],[object Object],[object Object]
What could have been done better ? ,[object Object],[object Object],[object Object],[object Object]
Learning's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Vodafone's ZooZoo advertising strategy and its success with IPL

  • 1. ZOOZOO AS A BRAND AMBASSADOR OF VODAFONE GURU GOBIND SINGH INSTITUTE OF TECHNOLOGY & MANAGEMENT STUDIES, YAMUNA NAGAR PRESENTED BY : HEENA, POONAM & NEHA MBA 2YEAR 1 ST SEM.
  • 2. VODAFONE ESSAR'S ADVERTISING STRATEGY The 'Zoozoos' Campaign
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  • 16. What kind of Zoozoo are you?
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Editor's Notes

  1. They targeted the popular segment