Power of Simplicity: a Management Guide to Cutting Through the Nonsense and Doing Things Right

Name: Power of Simplicity: a Management Guide to Cutting Through the Nonsense and Doing Things Right
Price: 3.09 USD
Availability: InStock
ISBN: 9780071373326

ISBN-10: 0071373322

ISBN-13: 9780071373326

Edition: 2001

Authors: Jack Trout, Steve Rivkin

List price: $24.00

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Description:

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today"s ever-changing business climate: SKeep It Simple. In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous Smission…

Book details

List price: $24.00
Copyright year: 2001
Publisher: McGraw-Hill Education
Publication date: 1/20/2001
Binding: Paperback
Pages: 224
Size: 5.90" wide x 8.90" long x 0.61" tall
Weight: 0.660
Language: English



Introduction


The Basics of Simplicity



Simplicity. Why people fear it so much



Common sense. It can make things simple



Complex language. It can cloud people's minds


Management Issues



Information. Too much can confuse you



Consultants. The source of a lot of nonsense



Competitors. Simply think of them as the enemy



Strategy. It's all about differentiation



Customer orientation. It's a given, not a difference



Annual budgets. A simple way to maximize your dollars



Prices. Simple guidelines to get them right


Leadership Issues



Mission statements. All they add is needless confusion



Leadership. It's about leading the charge



Long-term planning. It's just wishful thinking



Organization. The simpler, the better



Marketing. It's turning simple ideas into strategy



New ideas. Something borrowed is simpler



Goals. They sound nice but accomplish little



Growth. It can be bad for your business


People Issues



Motivation. Effort alone is not the answer



Self-improvement. It's the emperor's new clothes



Success. It's about finding a horse to ride



The critics. Being simple will not be easy


In Conclusion



Simplicity. Its power is alive and well


Notes


A simple reading list


Index